Initiative includes stylist consultancy, training workshops and creation of a collection of artisanal and gastronomic products
The Renova Foundation, the General Culture Association (ACG) and stylist Ronaldo Fraga launch yet another partnership: the Doce River Sweet Sea project. Focusing on the local economy and income generation, the action will be guided by the rescue of the traditions of the communities of Regência and Povoação, in Linhares, Espírito Santo.
The initiative involves a series of face-to-face and virtual workshops on handicrafts, embroidery, sewing, gastronomy, management, financial education, entrepreneurship, social media and digital tools. Technical consultants and local artists will develop a unique collection of artisanal and gastronomic products.
Territorial marketing
In addition to cultural and socioeconomic mapping, a territorial marketing plan will be developed, based on a diagnosis of the communities’ traditional knowledge and practices. Analyst Andrea Furtado says that the communities will be the basis for the development of the product collection. “We are going to sensitize these actors and train them with management tools, online tools, pricing, graphic material. In the case of gastronomy, for example, we will work on the nutritional table”, she added. The project is expected to be developed by October 2023, at the launch of the Doce River Sweet Sea collection, by stylist Ronaldo Fraga.
Home Is Where The Heart Is
Ronaldo Fraga and ACG have been partners of the Renova Foundation since 2018, when the stylist started working with the embroiderers from Mariana and Barra Longa, in Minas Gerais. From 2019 to 2021, the partnership was extended to other production groups in the region, resulting in the collection Home is where the heart is , which featured products made by artisans from Minas Gerais and participation in the stylist’s show at the São Paulo Fashion Week 2020.
RONALDO FRAGA
Ronaldo Fraga is from Minas Gerais, graduated in Fashion at the Federal University of Minas Gerais (UFMG). He won the world, having his creations integrated, in addition to the catwalks, to exhibitions, films and books, inside and outside Brazil. In addition to his own brand, the stylist develops design acculturation and income generation projects throughout Brazil.